When you highlight your speciality, make sure to emphasize the benefits that come with it. For example, if you specialize in silk, you might explain that silk is a luxurious and comfortable fabric that provides a range of benefits, such as hypoallergenic properties, moisture-wicking capabilities, and an elegant appearance. If you specialize in bedding, you might highlight the importance of high-quality bedding for a good night’s sleep and how your products are designed to provide the ultimate sleeping experience.

You should also showcase your expertise and experience in your speciality. This can help build trust with your customers and demonstrate that you are a reliable and knowledgeable source for high-quality textiles. Share your team’s experience, certifications, awards, and achievements, and explain how you have developed and improved your products and processes over time.